Territorial models of cultural tourism

The EUROsociAL+ Program supports cultural tourism in Costa Rica in order to improve employability, after the COVID19 Pandemic crisis. Work is being done with the INA and the Ministry of Culture to generate a strategy focused on the tourism vocation of a territory to promote the generation and/or increase of individual and associative entrepreneurship, which lives off the flow of tourists attracted by cultural and natural resources. of that territory. These resources promote the development of more and better companies and improve employment. This document conceptualizes and investigates the subject from an Italian experience. In Italy, culture is one of the main tourist attractions, particularly in the Tuscany Region – in which culture motivates 78.5% of spending by foreign tourists in the territory (versus 57.8% of the Italian average) , and cultural tourism represents 20% of the country’s total quota.